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PRIMA Practices & Research in Marketing

PRIMA Practices & Research in Marketing

Publisher/Marketed by: Publishing India  |  Frequency: Annually  |  Edition: Indian  |  ISBN: 2230844
  • 1 Issues  Version-Print
  • Cover Price 1900
  • Offer Price 1900

The aim of PRiMa is the dissemination of insightful and original marketing knowledge. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing. Journal is indexed within Ebsco Database.